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Topic: Climate Change

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[Episode #228] – Public Persuasion

Jul 10 2024

Full Episode

Most climate communicators emphasize the risk of climate change, in the belief that if only people understood how dangerous it is, they would do something about it.

But what if terrifying messages about rising sea levels and life-threatening weather events have the opposite effect? What if they only serve to turn people off, rather than motivate them to act?

And what kinds of messages do resonate with people and get them interested in taking action on climate and participating in the energy transition?

In this episode, we are joined by the Jessica Lu, the Associate Director of Strategy and Analytics with Potential Energy’s Insights Lab. Her team has used established market research techniques to test various messages to unearth what motivates humans to care about climate change. The insights she shares with us are simultaneously surprising and obvious, suggesting much more successful strategies for climate communications.

Because we feel that this information is critically important for all climate communicators to understand, we decided to make this episode one of our occasional lagniappe shows and put it in front of the paywall so that subscribers and nonsubscribers alike can enjoy it. So, nonsubscribers, now you can see what you’ve been missing! And we hope you will all share this episode widely with your friends and colleagues.

Guest:

Jessica Lu is Associate Director of Strategy and Analytics and leads Potential Energy’s Insights Lab. She leads teams that execute hundreds of message tests and focus groups and perform in-market measurement analytics to unearth what motivates humans to care about climate change.

Prior to PE, Jessica was an analyst at the Draper Richards Kaplan Foundation, supporting entrepreneurs building innovative, non-profit startups and social enterprises to solve gnarly social issues. She graduated from Princeton University with a degree in Civil and Environmental Engineering.

On Twitter: @pe_coalition

On LinkedIn: https://www.linkedin.com/company/potential-energy-coalition/

On the Web:  https://potentialenergycoalition.org/

Geek rating: 1

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[Episode #209] – End of the Nuclear Age

Oct 18 2023

Mini Episode

If we genuinely need nuclear power—be it older conventional designs or new, unproven small modular designs—to make the energy transition a success, then that case has not been demonstrated. Instead, nuclear advocates have primarily used political argument to support continued investment in it. Because if we just went by the industry’s actual track record, and properly internalized its risks and high costs, we’d never build another nuclear power plant again.

Nuclear power never had a proper justification as an electricity generation technology. It is an industry built on a foundation of lies, extravagance, conceit, and failure. It always has been, and continues to be, a fig leaf for the nuclear weapons industry.

The fact is that we do not need nuclear power to make the energy transition a success. Even if we did continue to invest in it and force the public to shoulder its actual risks and excessive costs, doing so could actually hinder the energy transition, not advance it.

Our guest in this episode, Stephanie Cooke, has literally written the book on the untold history of nuclear power. As the former editor of Nuclear Intelligence Weekly and the author of In Mortal Hands: A Cautionary History of the Nuclear Age, she brings over four decades of experience as a professional nuclear industry journalist. She explains why, contra the recent pro-nuclear sentiment captivating climate hawks, the nuclear power industry is not at the dawning of a new age, but rather at the end of its old age.

Geek rating: 5

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[Episode #182] – 7th Anniversary Show

Sep 28 2022

Full Episode

For our Seventh Anniversary show, energy researcher Jonathan Koomey rejoins us to review major stories over the past year, and to take stock of how the energy transition has progressed.

We talk about how the global energy crunch we covered in 2021, in Episode #158, has evolved into a full-fledged global energy crisis in 2022. We reflect on the theme of Episode #181, “Command Capitalism,” and consider the increasing interventions governments are making in energy markets to manage the crisis. We muse on the episodes we did over the past year on the trajectory and speed of the energy transition. We consider the outlook for storage systems, in light of the episodes we did on that subject. We discuss how incumbents have resisted the energy transition, as we covered in our episode on utility corruption, and ask whether incumbents are gaining or losing ground. We review the highlights of our shows on the latest IPCC report and on climate modeling. And Jon shares some of his latest work in energy modeling.

It's a smörgåsbord of energy transition goodness, so strap on a napkin and join us!

Geek rating: 8

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[Episode #173] – IPCC AR6 Part 2

May 25 2022

Mini Episode

In this second part of our IPCC Sixth Assessment report (“AR6”) Working Group III coverage, we welcome back our friend and AR6 contributing author Glen Peters of the CICERO Center for International Climate Research. Longtime listeners will remember Glen from his explanation of the ‘carbon budget’ in Episode #57, and on the various scenarios for global warming, what they mean, and the current trajectory for climate change in Episode #112.

Glen was a lead author of AR6 Chapter 3, titled “Mitigation pathways compatible with long-term goals,” so in this episode, we discuss the latest figures for the remaining carbon budget; explore the probabilities for limiting warming to 1.5 and 2°C, and we consider the changing views on the role of direct carbon dioxide removal (CDR) and carbon capture and sequestration (CCS) as parts of the climate toolkit. Glen also gives us a very helpful explanation of some of the new terms and metrics used in AR6, such as the Illustrative Mitigation Pathways (IMPs), the warming Classification levels (C1-C8) and the other policy scenarios.

This is super-geeky but essential-to-understand stuff for anyone working on climate policy!

Geek rating: 8

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[Episode #172] – IPCC AR6 Part 1

May 11 2022

Mini Episode

The IPCC published the final part of its Sixth Assessment (“AR6”), the Working Group III report, on April 4, 2022. The IPCC's Working Group III report contains assessments of how the energy transition can reduce emissions in the context of an updated outlook for global warming. Together, the three reports of AR6 comprise over 6,000 pages of material, so we have chosen to focus our coverage on the Working Group III report, which we present in two episodes.

In this first episode on AR6, we speak with one of the lead authors of the Working Group III report, energy researcher Benjamin Sovacool of the University of Sussex. We discuss some major advances in AR6 over the AR5 report of eight years ago; the gaps between our national climate action ambitions, what is really needed to limit warming to 1.5 or 2°C, and some ways that those gaps can be closed; how market-based financial approaches can be harnessed to reduce carbon; the importance of equity and “just transition” strategies; the challenge of path dependency and technology lock-in; how political economy can inhibit taking action on climate; the roles that non-government actors and individuals can play in the transition; and the various ways of decarbonizing transportation and providing better low-carbon mobility.

Our second episode on AR6, Episode #173, will review the updated figures for the remaining carbon budget, and consider the pathways and probabilities for limiting warming to 1.5 and 2°C.

Geek rating: 5

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[Episode #166] – IEA’s Climate Scenarios

Feb 15 2022

Mini Episode

As the energy transition continues to accelerate, it’s more important than ever that we update our models—both our empirical and mental models—of where we’re heading. Things that we used to take for granted, like oil and gas demand increasing every year, are no longer assured. And governments the world over are gradually tightening their restrictions on fossil fuel use and emissions, so it’s important to keep our data on climate policies and pledges current.

In this episode, we are joined by Christophe McGlade, Head of the Energy Supply Unit at IEA, to discuss the latest updates to the IEA’s Announced Pledges Scenario in light of the pledges announced at the COP26 conference in November 2021. We also revisit IEA’s other main scenarios, and review what the world needs to do to put us on a trajectory to limit global warming to 1.5 degrees. Other topics covered in this interview include an exploration into the gap between what emissions scenarios imply about stranded fossil fuel assets and how the oil and gas industry is actually proceeding with the blessing of governments; the role of the oil and gas industry in the energy transition; the role of negative emissions technologies in the IEA’s scenarios; and the IEA’s plan to make more of its data available for free.

Geek rating: 7

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[Episode #145] – A Slow Take on the Texas Blackout

Apr 14 2021

Mini Episode

In the middle of February 2021, an Arctic cold front wreaked havoc on Texas, causing a blackout that plunged more than 4 million customers into darkness and cold during single-digit temperatures. The crisis led to the deaths of nearly 200 people and an estimated $50 billion changed hands, saddling millions of customers, including ones in neighboring states, with unexpected excess costs.

What happened in Texas is an incredibly complex story involving many factors, from a simple lack of weatherization, to flaws in the state’s electricity market structure, to failed governance. And untangling that story, and identifying ways to prevent such a crisis from ever happening again, is a complex task. To help us with it, we invited several Energy Transition Show alumni—journalist Russell Gold of the Wall Street Journal, professor Emily Grubert of the Georgia Institute of Technology, and legal scholar Ari Peskoe of Harvard Law School—to join us in a four-way conversation that explores all the angles.

Geek rating: 8

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[Episode #141] – Making Climate Policy Work

Feb 17 2021

Mini Episode

Why have nearly all attempts to price carbon failed, while targeted policies to achieve certain objectives, like phase out coal plants or increase wind and solar generation, succeeded? And how can we design climate policies that are truly effective?

In their new book, Making Climate Policy Work, Danny Cullenward and David Victor argue that policymakers and policy advocates rely too heavily on market forces to combat climate change, and instead should be focusing on smart, targeted industrial policy strategies aimed specifically at reducing greenhouse gases. Market-based climate policies are doing very little to reduce emissions today, they say, but with careful reforms, markets can be harnessed to help us make meaningful progress against the climate challenge.

In this episode we speak with one of the authors and try to distill a recipe for good climate policy from their book.

Geek rating: 5

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[Episode #140] – Methane Leakage

Feb 3 2021

Mini Episode

Methane (natural gas) is a greenhouse gas with a much more powerful warming effect than carbon dioxide, so finding and eliminating gas leaks is an important part of addressing the climate challenge. But until now, we’ve had poor information about gas leakage within cities, as well as how to correctly attribute the leakage all along the chain from well to consumer.

In this episode we discuss a study, The Gas Index, with two of its authors. It is the first study that has provided granular estimates for life cycle methane leakage for a large number of cities, and the first to draw together recent assessments of leakage within cities, including leakage that occurs within buildings. It shows that cities’ gas systems are leaking about 72% more than had been previously estimated by the EPA.

We also consider the role of natural gas in the energy transition, and some of the tradeoffs we will have to consider as we deal with the problem of methane leakage.

Geek rating: 7

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[Episode #115] – Wildfire and Transition in Australia

Feb 19 2020

Mini Episode

Australia’s out-of-control wildfires in recent months have captured the world’s attention and raised serious questions about how climate change is affecting the continent, whether the country’s leadership is taking appropriate action to address climate risk, and what the future holds for its unique weather patterns and ecosystem.

But Australia is one of the most fossil-fuel dependent countries in the world, which makes it politically difficult to face the reality of its climate risk, and how its own activities are increasing that risk. So in this episode we invited a longtime journalist and researcher, based in Sydney, who works in research, strategy, and communications around climate change and finance, to help us understand the political, economic, and climate context of Australia at this moment, and to understand how the wildfires are influencing the trajectory of energy transition there. She reveals a country delicately balanced somewhere between hope and despair, with political leadership in thrall to the fossil fuel industry, and a populace eager to pursue energy transition and reduce its exposure to climate risk.

Geek rating: 1

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